AI calls for Instagram leads: they type "call me", the phone rings in a minute

Indian buyers decide on the phone. The price of a saree, the batch timing for coaching, where exactly the flat is — people ask all of it in writing, then make up their mind in a conversation. And most sellers never call, or call two days later, by which point the lead has gone cold.

AI Calls fills exactly that gap: the follower types "call me" with their number, and within a minute their phone rings — in your business's name.

What happens on the call

The caller speaks in a natural voice (you choose male or female), names your business, and follows a short structure:

1. Greets and introduces itself — it says plainly where the call is coming from.
2. Confirms what they had asked about.
3. Asks what they need and by when.
4. Answers from the notes you filled in — price, timing, address, whatever you wrote.
5. Agrees a next step, and writes that same next step into the DM.

If the person is busy, the caller ends politely. If they ask whether they are speaking to a human, it says so.

What you get back

• How long the call ran
• The outcome — interested, wants a callback, not now
• A one-paragraph summary and the full transcript
• The follow-up DM that was sent to the lead

The transcripts turn out to be the most useful part: you read what people are actually asking and fix your price list or FAQ to match.

What the setup asks for

It is a one-time job: your business name (and how to pronounce it, if needed), one line on why you are calling, what a good call looks like, and the facts the caller must know — prices, timings, address, and the things you do not do. Pick a voice, switch it on, and make the first test call to your own number.

Rules that are built in

• Only between 9am and 9pm. Nothing after that.
• One call per person per day.
• Card or UPI details are never asked for on the phone.
• How many calls per day and how long a call may run are both yours to set.

What it costs

Every paid plan includes some calls a month. You get a notification before the meter runs out, and you can buy a pack or top up as needed. A call counts as one up to three minutes; an unanswered call is free. On the Agency plan you can attach your own number so the call shows your brand.

If you are a developer, the same calls can be placed from the API. The full feature page: AI calling agent.