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Instagram DM automation for salons and makeup artists

ViralDM sends your rate card at once, offers your real free slots inside the chat, takes the booking advance by UPI and confirms the booking in the same chat.

First month of Starter free, no card. After that the Free plan stays free forever.

A makeup artist getting a bride ready
They write“RATES”
They get, in the DMRate card and free slots in the chat

What your followers ask

A bridal look or a hair-colour Reel brings “rates?”, “available on 14 December?”, “do you do home service?” and “how much for a trial?”. In wedding season these arrive faster than you can answer between clients, and a bride usually books the artist who replied first.

  • Bridal rates?
  • Free on 14 December?
  • Home service?
  • Trial price?
  • Which products do you use?
  • How long does it take?

Ready-made setups

5 setups for salons and makeup artists

Each one starts from a comment, a story reply or a DM. The plan shown is the lowest one the setup needs, checked against ViralDM’s feature list on 15 October 2026.

Comment keywordRATES · PRICE · BRIDALFree

Comment RATES → your rate card in the DM

The rate card goes out as an image with the main prices in text, and a public reply under the comment points everyone else to their DMs.

Works on the Free plan. Built from:

Example · sample names and prices

@followerRATES

↳ youRate card sent in DM 💄

Hi! Rate card neeche hai 👇 Bridal HD ₹18,000, party makeup ₹3,500. Date bata do, availability check kar deti hoon.

DM keywordBOOK · SLOTFree

BOOK → the next free slots, picked in the chat

Your working hours, breaks and buffers live in Booking. The DM offers the next free slots as buttons, a tap books it, and a taken slot disappears for everyone else.

Works on the Free plan. Built from:

Example · sample names and prices

BOOK Is hafte ke free slots 👇 1. Thu, 11:00 am 2. Fri, 4:00 pm 3. Sat, 12:30 pm Tap a time, or reply with its number. 3 Booked ✅ a hair spa with Glow Studio, Sat, 12:30 pm.

DM keywordADVANCEFree

Bridal bookings → held only after the UPI advance

Send a pay page for the advance. The client pays your UPI ID and sends the screenshot back in the chat; on Free you confirm it with one tap, from Starter AI checks the amount and UTR first.

Works on the Free plan. Built from:

Example · sample names and prices

ADVANCE 14 Dec ki bridal booking ke liye ₹5,000 advance 👇 ₹5,000 advance · Pay in any UPI app

Any DMhow much? how long?Starter

Any question → a salon agent that quotes only your price list

The ready-made Beauty Salon Booking agent asks which service and which day, quotes only from your price list, offers slots, and hands complaints and allergy questions to you.

Needs Starter or above. Built from:

Example · sample names and prices

Keratin kitne ka hai aur kitna time lagta hai? Keratin ₹4,500 se shuru, 2.5–3 ghante. Kaunsa din theek rahega?

Past commentslast 7 daysFree

Missed last week’s enquiries → reply to all of them now

Comment Rewind sends your reply to everyone who commented on a post in the last 7 days — useful when a Reel did well before the automation was on.

Works on the Free plan. Built from:

Example · sample names and prices

@followerprice?

Sorry for the late reply! Bridal rate card neeche hai 👇 Date bata do.

Instagram lets a business message people only after they comment, reply to a story or send a DM. Every setup here starts from one of those. Payments go to your own UPI ID; ViralDM takes no cut. Compare the plans →

Questions

Salons and makeup artists, answered

Something missing? Ask us

Can clients book home-service appointments?

Yes. Booking works the same way; ask for the address in the confirmation message, and set a buffer between bookings for travel time.

What if a client does not turn up?

Mark the booking as a no-show on the Booking page; a follow-up automation can offer a new time. Taking an advance by UPI before confirming also helps.

Can I show my portfolio in the DM?

Yes. Replies can carry photos, or a swipeable set of cards, each with a link — for example to your bridal portfolio.

Does it sync with Google Calendar?

Google Calendar sync for bookings is built and works, but Google’s app review for it is still pending. Without it, Booking uses the working hours you set in ViralDM.

Can ViralDM message people who only follow me or like my posts?

No. Instagram lets a business message someone only after they comment, reply to a story or send a DM, and it does not tell any app about new follows or likes. ViralDM answers those three, through the official Instagram API.

What does ViralDM cost?

The Free plan stays free, with unlimited DMs, 1 automation and 3 keywords. Starter is ₹499 a month with 3 automations of 5 keywords each and 3,000 AI replies a month; Growth is ₹1,499 a month with no limit on automations or AI replies. Your first month of Starter is free, no card needed.

Set this up on your own account

Your first month of Starter is free, no card needed. After that the Free plan stays free forever.

Start free · ₹0 for 30 days App