Two weeks after switching on DM automation, every creator ends up with the same two questions: "how many of these people are actually going to buy?" and "how much came in this month, and from where?" Both answers usually live in a feeling rather than in a number.
Pipeline: everyone at a stage
Anyone who talks to you lands at a stage automatically — you do not have to tag people. The stage comes from their lead score, their tags, and whether they have ever paid you.
Sent a DM, still just asking
Asked a price, gave a size, showed intent
Has paid once
Bought again — these are the ones to protect
The real benefit is that you can build segments: "Qualified but has not bought in 14 days" — and send that segment an offer, rather than sending it to everybody.
Money: one number, three sources
Money arrives by three routes and used to sit on three different pages — store orders, UPI payments verified in the DM, and sales that came through a DM link. Money adds all three together, and counts each rupee exactly once.
Below that, the same money is broken down by automation. Once you can see that a single "PRICE to catalogue" automation produced half your revenue, the next decision is easy: build two more like it.
How to start
- Open Pipeline and see how many people are stuck at Qualified. That is the cheapest sale you have.
- Run a sequence at them — three short messages over three days.
- At month end, open Money and look at one thing only: which automation made money.
Switch off the automations that earn nothing. For the ones that earn, build two more versions and use attribution to see which won.
