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Instagram DM automation for cafés, restaurants and cloud kitchens

ViralDM answers in the DM while you run the kitchen: the menu card, the map pin and timings, table bookings from your free slots, and a party advance or a pre-order paid by UPI.

First month of Starter free, no card. After that the Free plan stays free forever.

Two friends looking at one phone together
They write“MENU”
They get, in the DMMenu, timings and a table slot

What your followers ask

A food Reel brings “menu?”, “location?”, “timings?”, “Jain options?”, “do you deliver here?” and “table for six tonight?” — usually in the middle of service, when nobody has a free hand for the phone.

  • Menu?
  • Where are you?
  • Open till what time?
  • Jain or vegan options?
  • Do you deliver here?
  • Table for 6 tonight?

Ready-made setups

5 setups for cafés and cloud kitchens

Each one starts from a comment, a story reply or a DM. The plan shown is the lowest one the setup needs, checked against ViralDM’s feature list on 15 October 2026.

Comment keywordMENU · LOCATIONFree

Comment MENU → the menu card, timings and map pin

The menu goes out as an image with your timings and a map link, and a public reply under the comment tells others it is in their DMs.

Works on the Free plan. Built from:

Example · sample names and prices

@followerMENU

↳ youMenu sent in DM 🍽️

Hi! Menu neeche hai 👇 Hum 12 se 11 baje tak open hain, C-Scheme me. Location pin bhi bhej diya 📍

DM keywordTABLE · BOOKFree

TABLE → a table slot picked in the chat

The DM lists your next free table slots as buttons; the guest taps one or replies with its number, and the booking is confirmed in the chat.

Works on the Free plan. Built from:

Example · sample names and prices

TABLE Free table slots 👇 1. Fri, 7:30 pm 2. Sat, 8:00 pm Tap a time, or reply with its number. 2 Booked ✅ a table with Cafe Brew, Sat, 8:00 pm.

Story replyany replyFree

Story reply → today’s special and how to order

Post today’s special as a story; every reply gets the price and your ordering link, with buttons for delivery or dine-in.

Works on the Free plan. Built from:

Example · sample names and prices

😍 (replied to your story) Aaj ka special: paneer tikka pizza ₹349. Kaise chahiye? DeliveryDine-in

Any DMveg? Jain? parking?Starter

“Jain options?” → a restaurant agent that answers from your menu

The ready-made Restaurant Booking agent takes bookings, answers timing and menu questions from your own menu, and is told never to guess about ingredients or allergens.

Needs Starter or above. Built from:

Example · sample names and prices

Jain food milta hai? Parking hai? Haan, Jain menu alag hai — 8 dishes. Parking basement me hai, 2 ghante free 🚗

Comment keywordWINFree

Comment to win → a giveaway with a fair draw

Run a “comment to win a free brunch” giveaway. Every entry is answered in the DM, and the winner is picked by a draw you can repeat, with a proof file.

Works on the Free plan. Built from:

Example · sample names and prices

@followerWIN

Aap giveaway me ho! 🎉 Winner Sunday 8 PM ko announce hoga. Tab tak menu dekh lo 👇

Instagram lets a business message people only after they comment, reply to a story or send a DM. Every setup here starts from one of those. Payments go to your own UPI ID; ViralDM takes no cut. Compare the plans →

Questions

Cafés and cloud kitchens, answered

Something missing? Ask us

Does ViralDM connect to Swiggy, Zomato or my billing software?

No. It answers on Instagram and can send people to your ordering link; orders placed on delivery apps stay in those apps.

Can I take a pre-paid order or a party booking advance?

Yes. Send a pay page for the amount; the guest pays your UPI ID and sends the screenshot back in the chat. On Free you confirm it with one tap; from Starter AI checks it first.

Can it answer allergen questions?

Only from what you write in AI Brain. The ready-made restaurant agent is told never to guess about ingredients or allergens, so keep that information accurate or answer those questions yourself.

We are busiest at night. Will replies be slow?

No. Replies go out on their own as comments and DMs arrive, whether or not anyone is at the phone, and Surge Guard paces them if a Reel suddenly takes off.

Can ViralDM message people who only follow me or like my posts?

No. Instagram lets a business message someone only after they comment, reply to a story or send a DM, and it does not tell any app about new follows or likes. ViralDM answers those three, through the official Instagram API.

What does ViralDM cost?

The Free plan stays free, with unlimited DMs, 1 automation and 3 keywords. Starter is ₹499 a month with 3 automations of 5 keywords each and 3,000 AI replies a month; Growth is ₹1,499 a month with no limit on automations or AI replies. Your first month of Starter is free, no card needed.

Set this up on your own account

Your first month of Starter is free, no card needed. After that the Free plan stays free forever.

Start free · ₹0 for 30 days App