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Instagram DM automation for home bakers and cake studios

ViralDM sends your menu and price list the moment someone comments, collects the order details, and takes the advance by UPI in the same chat, so the orders you confirm are the ones that have paid.

First month of Starter free, no card. After that the Free plan stays free forever.

A baker checking her phone in a kitchen full of cupcakes
They write“MENU”
They get, in the DMMenu, prices and an order form

What your followers ask

Cake Reels pull in “price for 1 kg?”, “eggless?”, “do you deliver to my area?” and “can you make it for Saturday?”. Most of them arrive in the evening, while you are baking, not typing — and the person who asked at 9 pm has ordered somewhere else by morning.

  • Price for 1 kg?
  • Eggless?
  • Do you deliver to my area?
  • Can you make it for Saturday?
  • Photo cake or custom design?
  • How much advance?

Ready-made setups

5 setups for home bakers

Each one starts from a comment, a story reply or a DM. The plan shown is the lowest one the setup needs, checked against ViralDM’s feature list on 15 October 2026.

Comment keywordMENU · PRICEFree

Comment MENU → the menu card and prices

Send the menu as an image and the prices in text, so the answer is the same at 2 pm and at midnight. A public reply under the comment tells others the menu is in their DMs.

Works on the Free plan. Built from:

Example · sample names and prices

@followerMENU

↳ youMenu sent in DM 🧁

Hi! 🎂 Ye raha menu. Chocolate truffle ₹750 (½ kg), ₹1,400 (1 kg). Sab eggless bhi milta hai. Order ke liye "ORDER" likho.

DM keywordORDERFree

ORDER → buttons for the size, then a short order form

Reply ORDER and the DM offers buttons for ½ kg, 1 kg and 2 kg, then a short form for the date, flavour, the message on the cake and the delivery area. Every form lands in your leads inbox with a score, so the ready-to-order ones are on top.

Works on the Free plan. Built from:

Example · sample names and prices

ORDER Kitne kg ka cake chahiye? ½ kg1 kg2 kg 1 kg Perfect! Date, flavour aur cake pe kya likhna hai — is form me bhar do 👇

DM keywordCONFIRMFree

Custom orders → confirmed only after the UPI advance

For a custom or tiered cake, send a pay page for the advance amount. The customer pays your UPI ID from any UPI app and sends the screenshot in the chat; on Free you confirm it with one tap, from Starter AI checks it first.

Works on the Free plan. Built from:

Example · sample names and prices

CONFIRM Saturday ka 2-tier cake book karne ke liye ₹1,000 advance 👇 Baaki delivery pe. ₹1,000 advance · Pay in any UPI app

Story replyany replyFree

Story reply → today’s fresh bakes and the pickup time

Post today’s bakes as a story with “reply to reserve”. Every story reply gets the price and the pickup time in the DM straight away.

Works on the Free plan. Built from:

Example · sample names and prices

🔥 (replied to your story) Aaj ke brownies ₹60 each, 6 ka box ₹330. Pickup 5 se 8 baje tak. Kitne rakh doon?

Any DMeggless? delivery area?Starter

“Eggless?” “Sugar-free?” → answers from your own notes

Write down your flavours, eggless options, delivery areas and charges once in AI Brain. The AI answers questions that have no keyword from those notes, in the customer’s own language.

Needs Starter or above. Built from:

Example · sample names and prices

Sugar free option hai kya? Aur Andheri delivery karte ho? Haan, sugar-free dates cake hai — ₹900 (½ kg). Andheri delivery ₹80 extra 🚗

Instagram lets a business message people only after they comment, reply to a story or send a DM. Every setup here starts from one of those. Payments go to your own UPI ID; ViralDM takes no cut. Compare the plans →

Questions

Home bakers, answered

Something missing? Ask us

Can I stop taking orders when I am fully booked?

Yes. Pause the automation from the dashboard, or change the reply to say orders are closed for the week. ViralDM does not know your oven’s capacity, so this stays your call.

Can customers pay an advance and the rest on delivery?

Yes. Put the advance amount in the pay link. The balance is between you and the customer; ViralDM only knows about the payment made through the link.

Where do the order forms go?

Into the leads inbox in your ViralDM dashboard, together with the leads from your bio page, bookings and orders, each with a score.

Will my menu photo be sent as an image?

Yes. Replies can carry images, videos and PDFs, so the menu goes out exactly as you designed it.

Can ViralDM message people who only follow me or like my posts?

No. Instagram lets a business message someone only after they comment, reply to a story or send a DM, and it does not tell any app about new follows or likes. ViralDM answers those three, through the official Instagram API.

What does ViralDM cost?

The Free plan stays free, with unlimited DMs, 1 automation and 3 keywords. Starter is ₹499 a month with 3 automations of 5 keywords each and 3,000 AI replies a month; Growth is ₹1,499 a month with no limit on automations or AI replies. Your first month of Starter is free, no card needed.

Set this up on your own account

Your first month of Starter is free, no card needed. After that the Free plan stays free forever.

Start free · ₹0 for 30 days App