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Instagram DM automation for real estate agents and builders

ViralDM sends the brochure and price range to every commenter, asks the questions that separate buyers from browsers, and books site visits from your real free slots, right in the chat.

First month of Starter free, no card. After that the Free plan stays free forever.

Three colleagues looking at a laptop together
They write“PRICE”
They get, in the DMBrochure, price range and a site-visit slot

What your followers ask

Property walkthrough Reels get “price?”, “location?”, “2BHK or 3BHK?”, “ready to move?” and “loan available?”. Most are browsing and a few are buying, and you cannot tell which until someone asks about budget and timeline.

  • Price?
  • Exact location?
  • 2BHK or 3BHK?
  • Ready to move?
  • Is it RERA registered?
  • Loan available?

Ready-made setups

5 setups for real estate agents

Each one starts from a comment, a story reply or a DM. The plan shown is the lowest one the setup needs, checked against ViralDM’s feature list on 15 October 2026.

Comment keywordPRICE · DETAILS · INFOFree

Comment PRICE → the brochure and starting price

The DM carries the brochure as a PDF, the starting price and one question — which configuration they want — so the next reply tells you something.

Works on the Free plan. Built from:

Example · sample names and prices

@followerprice?

↳ youDetails sent in DM 🏠

Hi! Brochure neeche hai 📎 Mansarovar project ₹45L se shuru. Aap 2BHK dekh rahe ho ya 3BHK?

Comment keywordBROCHUREFree

BROCHURE → their WhatsApp number first, then the full price list

Ask for a WhatsApp number before the detailed price list goes out, so every enquiry becomes a lead you can call. The Free plan collects 25 leads a month; from Starter there is no limit.

Works on the Free plan. Built from:

Example · sample names and prices

@followerBROCHURE

Full price list bhej raha hoon. Apna WhatsApp number share kar do? 97xxxxxx40 Thanks! Ye raha floor-wise price list 📎

DM keywordVISIT · SITE VISITFree

VISIT → a site-visit slot, picked in the chat

The DM lists your next free site-visit slots as buttons; the buyer taps one or replies with its number, and it lands on your Booking page and calendar.

Works on the Free plan. Built from:

Example · sample names and prices

site visit Site visit slots 👇 1. Sat, 11:00 am 2. Sat, 4:00 pm 3. Sun, 11:00 am Tap a time, or reply with its number. 3 Booked ✅ a site visit with Urban Homes, Sun, 11:00 am.

Any DMprice? budget?Starter

Every enquiry → a property agent that asks budget and timeline

The ready-made Real Estate Sales agent asks about budget, locality, configuration and timeline before quoting, never runs down other projects, and hands loan, legal and registry questions to you.

Needs Starter or above. Built from:

Example · sample names and prices

Budget 60 lakh hai, 3BHK milega? 60L me corner 2BHK ya chhota 3BHK (1,250 sq ft) dono option hain. Ready-to-move chahiye ya under-construction bhi chalega?

DM phrasecall meStarter

“Call me” → your AI phones the buyer

When a buyer writes “call me”, your AI phones them in Hindi and puts the transcript and summary in your dashboard. Starter includes 3 calls a month; higher plans include more, and packs can be bought any time.

Needs Starter or above. Built from:

Example · sample names and prices

Mujhe call kar lo, details samajhni hai Bilkul! 2 minute me aapko call aayega 📞

Instagram lets a business message people only after they comment, reply to a story or send a DM. Every setup here starts from one of those. Payments go to your own UPI ID; ViralDM takes no cut. Compare the plans →

Questions

Real estate agents, answered

Something missing? Ask us

Will the AI quote exact prices or loan rates?

It quotes only what you write. The ready-made agent asks which configuration they want before quoting, and it never quotes loan rates or eligibility — those chats come to you.

Can my sales team share the chats?

Yes, on the Agency plan: 5 team seats without sharing passwords, and a team inbox that assigns chats round-robin and alerts you when someone is waiting.

Where do I keep RERA details and the brochure?

Add them to AI Brain (from Starter) and the agent answers from them. ViralDM does not verify RERA numbers; keep the documents accurate.

Can I answer only people who came from my Click-to-DM ads?

Yes. An automation can be set to answer only people who arrived from your ads, so ad leads get the ad’s offer.

Can ViralDM message people who only follow me or like my posts?

No. Instagram lets a business message someone only after they comment, reply to a story or send a DM, and it does not tell any app about new follows or likes. ViralDM answers those three, through the official Instagram API.

What does ViralDM cost?

The Free plan stays free, with unlimited DMs, 1 automation and 3 keywords. Starter is ₹499 a month with 3 automations of 5 keywords each and 3,000 AI replies a month; Growth is ₹1,499 a month with no limit on automations or AI replies. Your first month of Starter is free, no card needed.

Set this up on your own account

Your first month of Starter is free, no card needed. After that the Free plan stays free forever.

Start free · ₹0 for 30 days App