ViralDM vs Repli

Repli Alternative for Indian Creators

Both are Indian, both run on Meta's official API, both bill in rupees. Repli starts lower; ViralDM does more inside the DM.

See the comparison Start free

First month of Starter free, no card. Then code LAUNCH100 takes ₹499 off your first payment.

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Side by side26 features compared

ViralDMFirst month free, no card

The short version

Repli (repli.in) is a capable Indian tool with flat rupee pricing through Razorpay: Creator ₹249 a month for unlimited comment-to-DM, Pro ₹499, Growth ₹999 with WhatsApp marketing and CRM, Pro+ ₹1,499 with two Instagram accounts and AI credit, and a Commerce plan in beta. It handles Live comments and story mentions carefully, names Hindi, Hinglish and five regional languages for its AI, and has Comment Guard moderation, a Reel Analyzer, a developer API and an MCP server. ViralDM's Starter is ₹499: nine Indian languages detected on every plan, AI that writes replies from your price list, the UPI screenshot checked before delivery, voice notes understood on Instagram and AI phone calls. Read on repli.in on 15 October 2026.

Side by side

ViralDM vs Repli, feature by feature

What each product offers, checked against both companies’ own pages on 15 October 2026. Prices change, so check both pricing pages on the day you decide.

Feature	ViralDM	Repli
Price	✓Free ₹0 forever · Starter ₹499/mo (first month free, no card) · Growth ₹1,499 · Agency ₹4,999	Free · Creator ₹249 · Pro ₹499 · Growth ₹999 · Pro+ ₹1,499 · Commerce ₹1,999 (beta) · Business on request
How you are billed	✓Rupees through Razorpay: UPI, cards, netbanking, GST invoice; yearly = pay for 10 months	✓Rupees through Razorpay (UPI, cards, netbanking, wallets), GST invoices
Free plan	✓Forever · 1 Instagram account, unlimited DMs, 1 automation (3 keywords) on Reels, posts, story replies and DM keywords, 25 leads a month	✓1 active automation, 1 Instagram account + 1 WhatsApp number, branded, daily message cap (their pages differ)
Instagram accounts	1 Free · 2 Starter · 3 Growth · 10 Agency · unlimited Agency Pro	1 up to Growth · 2 on Pro+ · extra ₹249 a month each
Instagram triggers	✓Comments on Reels & posts, story replies, DM keywords, next-post and caption-code triggers (Free); Live comments, shares & story mentions (Starter)	✓Comments (one or all posts, any comment), story replies and mentions, DM keywords
Live comments	✓Live comments → private DM while you are live (Starter)	✓Public reply plus DM, with a per-minute cap and an event log
Next-post trigger	✓Link an automation to your next post before you publish (Free)	Not on their site
Public reply under the comment	✓Public reply under the comment, random variants (Free); AI Comments thank every compliment (Starter)	✓Optional, random variants
Follow-gate and lead capture	✓Follow-gate with a reminder (Free) · Email or WhatsApp number before the link: 25 a month on Free, unlimited from Starter	✓Follow-gated replies; sequential DM lead forms with CSV and webhook export
Replies in Indian languages	✓9 Indian languages + English detected on every plan; AI replies in the follower’s own language from Starter	AI in Hindi, Hinglish, Tamil, Telugu, Marathi, Bengali, Gujarati; auto-detection not stated
AI replies	✓From your price list, FAQ, pages or PDFs: 3,000 a month on Starter, unlimited on Growth	✓AI chat persona (Gemini), paid from AI credit (₹1 = 10 replies + GST)
Voice notes followers send	✓Voice notes understood in Hindi, Hinglish and English (Starter)	On WhatsApp (Gemini processes voice notes); Instagram not stated
AI phone call to a lead	✓“Call me” in a DM → your AI phones them in Hindi (3 calls a month on Starter, 10 on Growth)	Not on their site
Payment inside the DM	✓UPI QR + Pay button inside the DM, 0% cut; screenshot checked by AI from Starter (on Free you confirm it)	Razorpay / UPI payment link in the chat; screenshot check not on their site
Store and bio page	✓Store on Free: files, courses, memberships, events, 1:1, Telegram/Discord access — 0% platform fee · Link-in-bio page that works as a small website (Free)	✓Store in beta (free tier: 5 products, 10 orders a month); link-in-bio with click tracking
Booking inside the DM	✓Booking inside the DM from your real free slots, with reminders (Free)	✓Appointment booking
Broadcasts and sequences	✓DM and email broadcasts, live segments, tags and multi-step sequences (Free)	✓24-hour Instagram broadcasts (Pro+), WhatsApp template broadcasts, follow-ups
A/B testing	✓A/B tests of replies (Growth); random reply variants on Free	Not on their site
Analytics and revenue	✓Every rupee from DMs and the store in one number (Free); which keyword earned which rupee (Growth)	Logs, leads, basic analytics, Reel Analyzer; revenue attribution not on their site
Comment moderation	✓Comment Shield hides scam links and abuse as they arrive (Free)	✓Comment Guard hides or deletes (₹1 per 10 scans)
WhatsApp	✓WhatsApp Bridge moves a buyer to WhatsApp in one tap (Free) · WhatsApp number auto-replies waiting on Meta	✓WhatsApp AI agent, CRM and broadcasts from Pro or Growth (their pages differ)
Facebook	Facebook Page connect + posting live (Meta approved 9 Oct 2026) · Messenger automation not yet	Not on their site
Team and agencies	✓Team inbox: assign chats, round-robin, 5 seats on Agency (unlimited on Agency Pro) · 10 client accounts, client logins, monthly PDF report (Agency ₹4,999); white-label + your own domain (Agency Pro ₹12,999)	WhatsApp agent inbox (₹25 per agent a month); client workspaces
API and integrations	✓REST API, webhooks, n8n node, Google Sheets, Notion, Airtable, Slack, Mailchimp, ConvertKit	✓API keys, outbound webhooks; Shopify, WooCommerce, Shiprocket webhooks
MCP server for AI assistants	✓MCP server, 58 tools, OAuth (Growth and up; included in the free first month)	✓Developer API & MCP (their docs, 8 Oct 2026)
Creator money tools	✓Media Kit with suggested rates, Brand Deals tracker, affiliates for your products, Priority DM (all Free)	Sponsorship enquiries sorted; media kit and affiliates not on their site

Something here out of date? Write to [email protected] and we will correct it.

In detail

ViralDM and Repli, in detail

✨01

What Repli does well

The lowest paid entry here (₹249) and flat rupee pricing with GST invoices — no per-contact billing.
Careful Live-comment and story-mention automation, with per-minute caps and event logs.
Comment Guard moderation and a Reel Analyzer.
A broad WhatsApp side (AI agent, CRM, broadcasts) plus a developer API and an MCP server, with candid docs.

🔍02

Where ViralDM is different

Language detection across nine Indian languages on every plan, with AI replies in the follower's own language from Starter.
The UPI payment screenshot checked by AI (amount, your UPI ID, UTR) before the order goes out.
Voice notes understood on Instagram, and an AI phone call in Hindi when a lead asks.
A/B tests, rupee-per-keyword revenue, a next-post trigger, a store with 0% fees and agency plans with white-label.

✨03

Which one should you pick?

Pick Repli if you want the cheapest unlimited comment-to-DM (₹249) or a strong WhatsApp CRM. Pick ViralDM if you sell inside the DM and want the payment checked, replies in your followers' languages and calls for warm leads.

Everything in ViralDM

All 199 features, by plan

The plan shown is the lowest one that has the feature; every plan above it has it too. Checked against our own code on 15 October 2026.

Plans, accounts and apps

Unlimited DMs on every plan, Free included Free
1 automation with 3 keywords on Free Free
Up to 3 automations, 5 keywords each Starter
Unlimited automations and keywords Growth
Connected accounts: 1 Free, 2 Starter, 3 Growth, 10 Agency Free
Unlimited connected accounts Agency Pro
First month of Starter free, no card, with API and MCP access Free
Yearly billing: pay for 10 months, get 12 Starter
Free: “via viraldm.app” only on the first DM to each person Free
No ViralDM branding on your DMs Starter
Instagram Login — no Facebook Page needed Free
Connect a Facebook Page through Facebook Login Free
WhatsApp Business number auto-replies Free Waiting on Meta
Facebook Page comment and Messenger automations Free Coming soon
Android app with push notifications Free
Dashboard in English, Hindi and Hinglish Free
In-app guide for every feature, with demos Free
Choose which tools show in your sidebar Free
AI help chat with hand-off to a support ticket Free
Email support Starter
Priority support Growth
Dedicated manager and 24/7 WhatsApp support Agency

Developers and integrations

Safety, consent and compliance

Official Meta API — no password, no scraping Free
Up to 600 replies an hour from day one, no warm-up Free
Surge Guard: viral spikes paced, never dropped Free
Working hours and a 24-hour cooldown per person Free
Human-like delays, typing indicator, comment liked first Free
Skips suspicious accounts Free
Auto-pause when sends start failing; resumes by itself Free
Missed comments re-checked and failed DMs retried Free
Instagram connection renewed before it expires Free
Content safety check before a DM or broadcast goes out Free
STOP opt-out honoured in every send Free
DPDP consent ledger with the exact wording shown Free
DPDP data-rights requests handled from the dashboard Free
Dispute evidence pack: chat, consent and payment in one PDF Free
Export all your data; delete your account Free
Two-factor sign-in, device list, sign out everywhere Free
Audit log of logins and key changes Free

Compare every plan and its price →

Questions

ViralDM or Repli?

Something missing? Ask us

Is Repli cheaper than ViralDM?

At entry level, yes: Repli Creator is ₹249 a month for comment-to-DM. Repli Pro and ViralDM Starter are both ₹499. Repli Growth is ₹999 and Pro+ ₹1,499, where ViralDM Growth is ₹1,499. Commerce (₹1,999) is in beta and Business is on request. Checked on repli.in on 15 October 2026.

What does ViralDM do that Repli does not state?

Automatic detection across nine Indian languages, checking the UPI payment screenshot before delivery, understanding Instagram voice notes, AI phone calls, A/B tests, rupee-per-keyword revenue and a next-post trigger. None of those is on repli.in as we read it.

Does Repli have an MCP server?

Yes — its documentation (updated 8 Oct 2026) lists a Developer API & MCP that can list accounts and run automation tools. ViralDM's has 58 tools and comes with Growth and above.

Can I try ViralDM without leaving Repli?

Yes, on a different Instagram account or on different posts. Do not run two tools on the same post: Instagram allows one private reply per comment, so the two tools race each other.

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