Same starting price, same Meta-approved API. The difference is what the DM can do once it starts.
Repli is one of the better-known Instagram automation tools in India and its free-forever plan is genuinely useful for comment-to-DM. Pro is ₹499 a month, Business ₹1,499 and Agency ₹3,500 on their homepage as of 20 September 2026 — the same starting price as ViralDM. So price will not decide this. What decides it is whether you want the conversation to end at a link, or to continue into a language-matched reply, a UPI payment verified from the screenshot, a booked slot, or an AI phone call.
| Feature | ViralDM | Repli |
|---|---|---|
| Starting price | ₹499/mo flat, INR | ₹499/mo Pro (their page, 20 Sep 2026) |
| Free plan | ✓ Forever · unlimited DMs, 1 automation | ✓ Free forever (their page) |
| Comment → DM, story replies, keywords | ✓ | ✓ |
| 9 Indian languages, auto-detected | ✓ Hindi, Hinglish + 7 more | ✗ Not stated on their page |
| UPI paid & verified inside the DM | ✓ Screenshot checked, order confirmed | ✗ Not stated on their page |
| Booking a slot inside the DM | ✓ | ✓ Appointments (their page) |
| AI phone call to a lead | ✓ Hindi or Hinglish, under a minute | ✗ Not offered |
| MCP server for Claude / ChatGPT / n8n | ✓ 56 tools + n8n node | ✗ Not offered |
| ✓ Bridge: move the IG lead to WhatsApp | ✓ WhatsApp support automation (their page) |
No — both start at ₹499 a month and both have a free plan (Repli’s homepage, 20 September 2026). Repli’s higher tiers are ₹1,499 and ₹3,500; ViralDM Growth is ₹1,499. Check both pricing pages on the day you decide; prices change.
Three things we could not find on their homepage: replies auto-detected in 9 Indian languages, a UPI payment taken and verified from the screenshot inside the DM, and an AI voice call to a lead who types “call me”. If Repli adds them, this page will say so.
Yes. Both connect through Meta’s official Instagram API, so you can run a ViralDM automation on one reel while Repli handles the rest, then compare the two inboxes. The first month of Starter is free.
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